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Sazerac UK has grown to be a leader in the beverage industry, now ranking among the top 10 spirits companies in the UK.


Based in London, Sazerac UK is building an extensive portfolio of exceptional spirits brands. Our diverse portfolio of award-winning Sazerac brands includes the UK’s fastest growing bourbon brand, Buffalo Trace, the powerhouse brand, Southern Comfort and the hottest shot brand in the UK, Fireball. We are proud to also build partner spirits brands in the UK including the number 1 sambuca, Antica Sambuca, the fastest growing shot brand, Tequila Rose and the number 1 independent super premium flavoured gin, Warner’s.

Discover our brands

Southern Comfort RTD

The spirit of New Orleans

Southern Comfort 100 Proof

The spirit of New Orleans

Southern Comfort Black

The spirit of New Orleans

Southern Comfort

The spirit of New Orleans

Buffalo Trace

Over 200 years of bourbon making history


A fresh and complex aroma and an easily identifiable winey note

Old Rip Van Winkle

Our legendary Pappy.

Expresiones del Corazon

A light crisp aroma, with fresh apple on the palate.

Black Magic

Black Magic Black Spiced rum is a superior rum with an exceptional taste.